We’ve helped Kim Crawford promote their regional reserves range with an on pack promotion, leveraging their Fashion Week sponsorship.
The challenge was to create a stylish grocery promotion that maintained high quality cues while driving entries to the competition.
Working in conjunction with the marketing team, we harnessed the social power of Facebook to create word of mouth.
This was amplified by our press campaign and integreated with neck tags containing unique codes on bottles of Regional Reserve in supermarkets through out the country.
