We worked with Clinicians to bring their online presence to the cutting edge of digital communication – helping drive brand affinity and lead generation. See it here at www.clinicians.co.nz
With a previous website that acted as an online brochure, we knew that there could be a smarter way of marketing. Strategy work uncovered how and where people were searching for medical solutions online – and we needed to be there when they were seeking those solutions. Combining a social media strategy with a full online website architecture, we developed a fully SEO optimized site that went live late 2011.
We worked very closely with management to understand the business priorities and products, so that we could match that with how consumers were behaving online. We also ensured the work compliment the existing pharmaceutical channels, while allowing the brand to sell direct to the public for the first time.
