We developed and implemented a fully integrated promotion that helped create brand affinity, while increasing engagement with customers.
We introduced a Mercury to a brand partner, Paramount Pictures, and leveraged Mercury’s existing relationship with Starship. A customer DM, EDM, Facebook app, radio ad and internal communications strategy was created and executed to deliver ‘Stars for Starship’. Kids, parents and employees got to make a star for the Starship Christmas tree, enter it into our bespoke Facebook competition, get friends to vote to be in to win one of 50 VIP Tin Tin movie packages for family and friends. These we’re pre screenings of the Christmas blockbuster. We also secured fantastic PR coverage and dedicated programming on the kids show What Now?
Results: close to 40,000 votes on stars and and an increase in Mercury Energy Facebook LIKES by 33% over a 4 week period. Best of all 2,600 Christmas tree stars were designed, built and posted in by kids all over the country for Starship to decorate their Christmas Tree.
