Strategic, creative and progressive Marketing agency
Industry updates and news.
We worked with Clinicians to bring their online presence to the cutting edge of digital communication – helping drive brand affinity and lead generation. See it here at www.clinicians.co.nz With a previous website that acted as an online brochure, we knew that there could be a smarter way of marketing. Strategy work uncovered how and Read More …
We’ve helped Kim Crawford promote their regional reserves range with an on pack promotion, leveraging their Fashion Week sponsorship. The challenge was to create a stylish grocery promotion that maintained high quality cues while driving entries to the competition. Working in conjunction with the marketing team, we harnessed the social power of Facebook to create Read More …
It’s not everyday you launch a new scrap metal dealership. But then Metal Exchange isn’t your normal scrap metal dealership. Auckland entrepreneurs Ian and Eldon have taken the Metal industry by storm. Their second site in the North shore is the ‘Tesco Metro’ of the scrap world. Clean, efficient, and marketing led – bringing the Read More …
The Business Marketing Group have just launched a series of radio ads promoting Optik’s online contact lens and solution store. In order to get the right message across to the right audience, we developed a brand positioning and messaging structure for Optik which was based on a critical consumer insight – people trust their optomitrist Read More …
We often discover fantastic products that have been successful despite little marketing. MoneyWorks is a superb accounting software product that has successfully grown an international following of delighted customers for many years. This was a brand that needed a serious dose of steroids. We worked with the team at MoneyWorks to define their proposition, target Read More …
